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The great social media consolidation In 2016 if you wanted to go viral you had to repurpose your content for every platform. In 2023 you can use the same short form vertical video and go viral on Tik Tok, YouTube Shorts, Instagram, Facebook, and reach over 4 billion social media users. The low budget video […]

A stay in a luxury hotel can be a brief reprieve from the harsh reality of the world. A distraction with fluffy towels, soft linens, minibar, complimentary toiletries, the recomforting sensation that breakfast is waiting for you downstairs — and hopefully a late checkout. Perhaps my wanderings go beyond the scope of a hotel review […]

No, no, you are not going to read about how to accurately interpret what is happening behind the curtains in global politics. This article is about how to literally stay awake.  Sometimes our standard waking hours are not enough to fulfill all our commitments, so we have to borrow some hours from the night. Sleep […]

I walked 100km last weekend. As the pain recedes I feel an obligation to share some insights. There is something deeply satisfying, even spiritual, in walking long distances. Even a short walk can make us feel better and give our minds more clarity. But a long walk can open us to experiences of higher order. […]

Los artistas son paradójicos por naturaleza. Viven en el umbral de querer compartir su trabajo con todos y esconderlo. Caminan perpetuamente sobre la delgada línea entre inseguridad total y sentimiento de grandeza.   Pero a mi criterio la paradoja más substancial del artista es su desprecio por las masas y la cultura masiva, o mainstream, y […]

Facebook Blueprint ahora es Meta Blueprint.  No es una de esas certificaciones producidas en masa que cualquier puede obtener (me refiero a las de Google, Hubspot, y muchas otras).   Es la única certificación oficial de Facebook. Para obtenerla tienes que pasar un examen de 60 preguntas. El examen es complicado y no hay forma de […]