The law of 100 is simple. It states that you cannot quit a project until you’ve made 100 attempts at it.
So, if you want to become a blogger, write 100 articles. If you want to become a YouTuber, publish 100 videos. If you want to learn piano, take 100 lessons.
100 is a solid number. It denotes purpose, commitment, and enough learnings to decide if the pursuit is worthwhile. Don’t focus on the outcome, focus on output, focus on getting to a 100.
This idea has been in the digital creator community for a while but it was popularized by entrepreneur Noah Kagan in his book The Weekend Millionaire.
One of the hardest decisions to make when starting a new project is… should I quit or pursue it further?
Most people quit too early.
But the opposite is also true. Stubbornly working on a project that is bearing no fruits can be a waste of time.
Outputting 100 can give you a clear signal whether you should commit or pivot to something else.
It can also give you clarity on the path you’ve chosen. It makes your illusions about something tangible. You might be dreaming of playing the piano in front of your friends but after 100 classes no matter how much you want your friends to be impressed by your rendition of Beethoven’s 5th Symphony you realize that piano is not for you.
100 also helps you improve your craft. Your first attempt at something is likely not going to be your best. Greatness often comes with repetition. And with 100 repetitions you are likely to improve considerably.
Ideally, you would also define a timeframe for when you are going to complete the 100. So, for instance, if you are blogging, you can commit to publishing an article every week. If you are learning to code, you can study for at least an hour per day.
Quantifying makes everything more attainable. It’s more effective to write for an hour every day or commit to writing 1,500 words every day than just aiming to write.
In short, The Law of 100 can give you direction in your purpose, deter you from quitting too early, make you better from repetition, and give your goals structure.
Where can you apply the law of 100?
- Content creation: blogging, YouTube, social media.
- Acquiring a new skill: 100 piano lessons, cooking 100 meals.
- Getting a new job: 100 job applications.
- Learning a subject: studying for 100 hours.
- Finding a mentor: reach out to 100 people you want to emulate.
- Grow your business: reach out to 100 potential customers.
- Lifestyle: 100 days living in a new country.
Where else do you think you could apply the law of 100?
Apply the Law of 100
Download this worksheet and apply the Law of 100 to your project.
You will be able to mark each number from 1 to 100 as completed.
Commit to 100 😉